GNT is extending its Exberry range of oil-dispersible Coloring Foods with the launch of a pink shade made from fruit and vegetables. 

Specifically developed for use in fat-based applications, Exberry Shade Pink – OD is the latest addition to the company’s portfolio, that also includes red, yellow, orange, blue and green options.

When working with plant-based colors, different applications can require other formats to ensure the best results, says the company

Exberry OD products are liquid-based colors made by dispersing small particles – created through a multi-stage milling process – in sunflower oil.

“The launch of Exberry Shade Pink – OD means we’re extending our rainbow of oil-dispersible colors to create more possibilities than ever before,” Jill Janssen, market development specialist at GNT, tells FoodIngredientsFirst. 

“After a difficult 2020, consumers around the world are increasingly looking for food and drink with vibrant, uplifting colors. Pink is a bright, joyful shade that can make a real impact on social media.”

Offering homogenous color
The key advantage of our oil-dispersible products is that they can create truly “Instagrammable” colors in fat-based applications, which can be challenging for standard plant-based colors, continues Janssen. “Our oil-dispersible colors are liquid-based and easy to handle, too, making it simpler than ever to create visually appealing fat-based products with clean and clear labels.”

As a result, they can achieve a homogenous color effect in fat-based applications, including ice cream coatings, fat fillings for biscuits and pralines, compound coatings for cereals and cookies, seasoning mixes for savory snacks and fat compounds for chocolate decorations.

“Fat-based applications have historically proved challenging for plant-based colors,” explains Jana Reckter, product manager at GNT.

“Still, our expanded Exberry OD range means manufacturers now have more options than ever to create spectacular products with clean and clear labels. Our new Exberry Shade Pink – OD is made from both fruit and vegetables and offers a wonderful pink hue.” Exberry Coloring Foods are made from fruit, vegetables and edible plants using gentle, physical processing methods and no chemical solvents, ensuring widespread consumer acceptance.

In addition to the range of oil-dispersible products, Exberry Coloring Foods are available in formats including powders, liquids and micronized powders.

Naturally bright and bold
This latest launch comes on the heels of GNT unveiling its beetroot-based Fiesta Pink micronized powder that utilizes betanin’s natural coloring capabilities and is pegged to transform superfoods and boost beverages. 

Moreover, the supplier revealed that the color red is set to shake up the food and beverage industry this year, thanks to its ability to spark powerful emotions. The COVID-19 pandemic has taken consumers outside their comfort zones, leading them to break free from old habits, patterns of behavior and search for something new, the company revealed.